Sales Wars

A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. They quickly turned to Sales Wars for sales development perspectives, tips, and stories to accelerate their sales and marketing forecast.

Michaela Cheevers

Michaela Cheevers
Michaela Cheevers is an Account Development Manager at O.C. Tanner. She is responsible for developing and managing the recognition strategies of organizations in the Northeast. Her mission is to help companies recognize and celebrate the great work accomplished by their employees through the power of appreciation.
Find me on:

Recent Posts

You Need These 5 Technologies Represented in Your Sales Development Tech Stack

Why Your Sales Development Team Needs a Clearly Defined Technology Stack

At this stage in the game, ever-changing trends, challenges, and strategies have made it absolutely critical for sales development teams to adopt a clearly defined technology...

Read More »

5 Sales Voicemail Templates to Radically Improve Your Sales Strategy

To develop a successful account-based sales development strategy, construct a variety of email and voicemail templates to supplement your messaging strategies when you are unable to reach a prospect live on the phone. By developing templates, you...

Read More »

Key Takeaway From the 2016 TOPO Sales Summit: Account-Based Everything

If you didn’t send your salespeople to the 2016 TOPO Sales Summit, you missed 2 days, 4 tracks, and 20+ industry thought leaders speaking on the state and current trends of the sales development community.

Read More »

The Ultimate Interactive Infographic for Account-Based Sales Development

Account-Based Sales Development (ABSD) is a hot topic in the sales leadership world today. In fact, at this month’s TOPO Sales Summit, a common theme that arose was “Account-Based Everything” (ABE). Adopting account-based strategies within your...

Read More »

Run Effective Mock Dialing and Call Shadow Sessions and Certify Your Sales Development Team [+ Printable Worksheets]

How to Run Effective Mock Dialing & Call Shadow Sessions

Mock dialing and call shadow sessions are a critical aspect of sales development learning and puts your SDRs’ knowledge and newly learned skills to the test. The bottom line here is that...

Read More »

Quick Start Guide for Implementing a Mentor Program for Sales Development Reps [+ Printable Worksheets]

Unfortunately, sales managers don’t have endless amounts of time to monitor every dial or email the sales development team is sending out. The point is, we need to find a way to make sure SDRs are internalizing training, then putting that education...

Read More »

No Valentine’s Date This Year? Why Your Friends in Sales Development Are The Best Wingmen/Wingwomen Ever

We’ve all heard the negative stereotypes associated with sales professionals - aggressive, sleazy, greedy, disorganized, etc. But salespeople acquire a great skillset that can be applied to a broad spectrum of their professional and personal lives.

Read More »

Identify and Track Key Performance Indicators for Sales Development [+Printable Worksheets]

Importance of Clarifying Responsibilities & Identifying Key Performance Indicators

Initial sales development rep (SDR) training should always include a written summary of responsibilities and metrics that management will be tracking in order to...

Read More »

10 Email Templates to Revolutionize Your Sales Messaging Strategy

Can you relate? It’s 9 a.m. and you’re sitting at your desk in the morning with a cup of coffee. After booting up your computer, the first program you open is your email. A plethora of emails have arrived since yesterday, but you just want a clean...

Read More »

Subscribe to Sales Wars!

Join the Jedi's of the B2B sales and marketing world for data-backed strategies, tactics and methods to accelerate your sales forecast. May the sales acceleration force be with you!