Sales Wars

A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. They quickly turned to Sales Wars for sales development perspectives, tips, and stories to accelerate their sales and marketing forecast.

Michaela Cheevers

Recent Posts

You Need These 5 Technologies Represented in Your Sales Development Tech Stack

Why Your Sales Development Team Needs a Clearly Defined Technology Stack

At this stage in the game, ever-changing trends, challenges, and strategies have made it absolutely critical for sales development teams to adopt a clearly defined technology...

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5 Sales Voicemail Templates to Radically Improve Your Sales Strategy

To develop a successful account-based sales development strategy, construct a variety of email and voicemail templates to supplement your messaging strategies when you are unable to reach a prospect live on the phone. By developing templates, you...

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Key Takeaway From the 2016 TOPO Sales Summit: Account-Based Everything

If you didn’t send your salespeople to the 2016 TOPO Sales Summit, you missed 2 days, 4 tracks, and 20+ industry thought leaders speaking on the state and current trends of the sales development community.

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The Ultimate Interactive Infographic for Account-Based Sales Development

Account-Based Sales Development (ABSD) is a hot topic in the sales leadership world today. In fact, at this month’s TOPO Sales Summit, a common theme that arose was “Account-Based Everything” (ABE). Adopting account-based strategies within your...

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Run Effective Mock Dialing and Call Shadow Sessions and Certify Your Sales Development Team [+ Printable Worksheets]

How to Run Effective Mock Dialing & Call Shadow Sessions

Mock dialing and call shadow sessions are a critical aspect of sales development learning and puts your SDRs’ knowledge and newly learned skills to the test. The bottom line here is that...

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Quick Start Guide for Implementing a Mentor Program for Sales Development Reps [+ Printable Worksheets]

Unfortunately, sales managers don’t have endless amounts of time to monitor every dial or email the sales development team is sending out. The point is, we need to find a way to make sure SDRs are internalizing training, then putting that education...

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No Valentine’s Date This Year? Why Your Friends in Sales Development Are The Best Wingmen/Wingwomen Ever

We’ve all heard the negative stereotypes associated with sales professionals - aggressive, sleazy, greedy, disorganized, etc. But salespeople acquire a great skillset that can be applied to a broad spectrum of their professional and personal lives.

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Identify and Track Key Performance Indicators for Sales Development [+Printable Worksheets]

Importance of Clarifying Responsibilities & Identifying Key Performance Indicators

Initial sales development rep (SDR) training should always include a written summary of responsibilities and metrics that management will be tracking in order to...

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10 Email Templates to Revolutionize Your Sales Messaging Strategy

Can you relate? It’s 9 a.m. and you’re sitting at your desk in the morning with a cup of coffee. After booting up your computer, the first program you open is your email. A plethora of emails have arrived since yesterday, but you just want a clean...

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