Sales Wars

A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. They quickly turned to Sales Wars for sales development perspectives, tips, and stories to accelerate their sales and marketing forecast.

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Recent Posts

Common Prospecting Email Mistakes

Regardless of your role within the sales function of your organization, you undoubtedly use email as part of your prospecting and sales process. Emails have become essential in communication and whether you agree that they are effective or not,...

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Outside Sales and Business Development – Be Best Friends

Do you have reps who prospect on the phone and qualify before handing over to a team of more seasoned reps who close the sale? If this is your sales model then you probably work hard to align both teams and to ensure that everyone works together...

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A Little Bit of Science in Your Sales

You may have heard this before – sales is more art than science, and in fact we have written about this before. And while we truly believe that it is a healthy mixture of both, there are some proven rules that you should try and follow especially...

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Account-Based Sales Development

Account-Based Sales Development (ABSD) is a more strategic prospecting process that involves selling into targeted and highly valued accounts. On average, it takes over five people to formally sign off on a purchase for a company on any given...

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The Diminishing Salesforce

There is turnover in sales, it’s no surprise to any sales management team that they will likely lose all of their sales reps, and more likely at the peaks of their careers within an organization. People will move on with the promise of greener...

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Revamping Your Email Marketing Strategy for 2017 – Part 2

In our previous post we discussed the basics for giving your email marketing strategy a makeover this year.

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Revamping Your Email Marketing Strategy for 2017 – Part 1

Over 200 billion emails are sent each day[1]. 200 BILLION – a day! Think about how many emails you get in a 24 hour period. Now think about how many you just automatically delete without reading. Probably way more than you are actually skimming,...

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