Think back to the last time you sent an email, or even better, the last time you read one.
It was pretty recent, wasn’t it?
And yet, people keep trying to say that email marketing is dead.
Here's the Deal: Email marketing is far from dead. In fact, it is growing and evolving.
In today’s age, we have more data than we know what to do with. We’re told that we should know our audience and speak directly to them, but how can we take the data we have and turn it into personalized experiences? More importantly, how can we use personalization to benefit our email marketing? As one of the top marketing techniques, personalization matters here more than ever. Sending an email is about more than just typing a message and clicking “send", it is about resonating with the reader.
Personalizing and Maximizing Your Email Marketing
It is easy to say that your company is going to personalize their email marketing, but did you know that only 5% of companies personalize extensively in their emails? If you want to start standing out from the countless emails that flood your lead’s inboxes, here are some ways to get started:
- Ask questions that help you segment the users on your list. Use their answers to start sending the right content to the right people.
- Create personas that define your ideal customer. Everything from what they enjoy, to what motivates them.
- Use location data to send emails at the proper times when your users will see them.
- Create automated trigger emails that send when certain actions are taken by your users. Even something as simple as a “thank you” goes a long way.
You may think email was something marketers used before social media was a thing; however, it is just as powerful as any platform out there. What makes email marketing so unique, is its ability to send out a personalized message with just a click of a button.
Once you understand the power and importance of personalization in email marketing, you must apply it to your marketing strategy.
Check back next week for [Part 2]: 7 Ways Email Marketing Puts Your Business and Your Brand On Blast.