Since launching our Account-Based Sales Development Playbook for Revenue-Driven Teams Part I with PersistIQ, we’ve received an overwhelming amount of feedback regarding the various stages that other sales and marketing professionals are at in terms of building their own account-based sales development (ABSD) strategy. We’ve listened to the challenges and the successes, and in doing so, we’ve uncovered even more questions. In this edition, we hope to answer some of those additional questions around executing on an account-based sales development strategy.
In Part I, we discussed:
- The definition of account-based sales development
- The benefits of ABSD for your entire organization
- Business models that may not be the best fit for ABSD
- How to create a database of target accounts
- How to structure your days, months, and quarters to reach sales quotas
- The best KPIs and benchmarks
- How to structure your team and provide them with the best ABSD technologies
For a quick refresher on Part I, check out our interactive infographic here that summarizes the key points.
Now, with your feedback in mind, we’d like to launch into a more detailed approach to setting up your account-based sales development campaigns. We’ve included some granular questions that were sourced from Part I and also, a few tips we’ve learned along the way when transitioning our own teams to an account-based strategy.
What You Will Learn in Part II of our ABSD Playbook:
- The data types needed to gather and build intelligence for target accounts
- How to map an organization and segment named accounts for customized messaging success
- Unique strategies for building your account-based messaging strategy
- The best tips for determining the timing and cadence of your prospecting campaign
- How to test, analyze, and improve your account-based sales development process
- ...and much more!
Get access to the Account-Based Sales Development Playbook for Revenue-Driven Teams Part II, by clicking below. We’d love to hear from you about your own strategy development so please leave your comments below or feel free to email us at firstname.lastname@example.org!