Sales Wars

A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. They quickly turned to Sales Wars for sales development perspectives, tips, and stories to accelerate their sales and marketing forecast.

Sales Development Reps Joining the Interview Process?

Feb. 26 Tips From SDRs Interviewing

Its Friday morning and I’m just settling in. It was a strong week for the whole team and I’m really looking forward to this Friday being a great...

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Going Above and Beyond With Your Email Marketing [Part 2]

Previously on Sales Wars: Part 1 of our two part series "Going Above and Beyond With Your Email Marketing" emphasized the importance of personalizing and maximizing one's email marketing strategy. This week—sales Jedi Matt Banner returns to share...

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Going Above and Beyond With Your Email Marketing [Part 1]

Think back to the last time you sent an email, or even better, the last time you read one.

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3 Things to Consider When Picking Up Sales Tips From Those Around You

Walk into any Sales Development office, and you’ll most likely see at least a couple dozen cubes in close proximity to one another. At each cube sits a sales development rep, headset on, typing away. The room is very loud, especially with multiple...

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How to Transition From a Lead-Based to an Account-Based Everything Approach

Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced...

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Who Should Own Sales Development: Sales or Marketing?

Why can't sales and marketing just get along?  It would be in everyone's best interest if we could all just sit down, sing Kumbaya, and share our peace pipe!

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The Importance of Communication in Sales Management

Everyone knows that a strong company culture and a successful business stem from relationships that are built and maintained throughout the workplace. In order for any team to be successful, there needs to be effective communication across all...

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The Formula for Conquering a Target Account

Sales development reps must have a clear, concrete plan of action when it comes to conquering the jungle that is account-based prospecting. It may be an SDR’s natural instinct to want to reach out to as many relevant contacts as possible in order to...

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The Sales Productivity Paradox

Ask any VP of Sales what their top priorities are, and undoubtedly "improving sales productivity" will be among their top 5 most pressing issues. When you look at how much time salespeople actually spend selling, it turns out to be less than half of...

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4 Strategies Sales Development Reps Can Use To Re-engage Prospects That Have Gone Dark

One of the most frustrating situations SDRs encounter when prospecting, is when a prospect agrees to a next step, and then “goes dark.” Despite numerous phone calls and email attempts by the SDR, the prospect remains unresponsive, leaving the...

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