15 years. 400+ outsourced sales development engagements, and billions of dollars in pipeline added. Sh!t, that's a lot of business and our clients are cranking. 400+ times we’ve designed sales development messaging, databases, call plans, hand off cadence, and reports. Not sure if you’ve been aware, but we have been hard at work for you for the past 15 years. It’s been fun, and now it's time for you to reap the benefits.
It became very clear to our team that the marketplace needed us to productize the expertise we’ve accrued. We set out, 14 months ago, to build a platform that would demystify the sales development function and set any organization using QuotaFactory up for success. We put a premium on call planning and execution. We built a platform that hammers down on SDR accountability through our task campaign functionality. We built the entire system around a set of daily objectives that a sales development rep MUST meet. This ensures they will generate enough opportunities to hit quota.
We used historical data (remember the 15 years and 400+ engagements stuff?) to determine the optimal number of active target accounts an SDR must have in play at all times in order to feed their attack plan. We have created a pre-configured platform that tells you what you need to do and when to do it in order to beat your competitor’s teams (most likely using something else for prospecting). We designed QuotaFactory to take the guesswork out of the sales development function. We’ve already made all of the mistakes for you over the years. You’re welcome. You can focus on your messaging and ideal client profiles while our platform will ensure you speak to enough of them to hit your goals and reward your teams accordingly.
All of that is well and good, but it’s time to take things to the next level. We aren’t a venture backed firm and we are proud of that. We built our product with the profits made from our outsourcing business. Basically, we earned the right to build the best Prospect Relationship Management (PRM) platform by being phenomenal at…wait for it…sales development! No smoke and mirrors here. If it finds it’s way into QuotaFactory, you can bet the family dog it's been vetted by actual SDRs first.
So what's next you ask? Lots.
Today we are very proud to announce our latest addition to what we are calling QuotaFactory’s Sales Development Hub. We built the center of the wheel, but it’s incredibly important that we respect the existing preferences and resources our clients already own. The Sales Development Hub is powered through an incredible partnership with Boston-based integration experts, Bedrock Data. Bedrock Data is a data management platform that allows businesses to synchronize and manage their data quickly and easily by connecting multiple data APIs into one system. The Sales Development Hub marries the power of QuotaFactory’s relentlessly effective PRM with virtually ANY data source your company relies on. Want your Marketo MQLs to get the attention they deserve? Fine, load them in. Want to finally take control of your Salesforce.com leads tab? Great, connect it to QuotaFactory and watch that mess get cleaned up overnight. If you find that your data sources, be they marketing automation or non-traditional data sources, aren’t on our list. Tell us. You’ll have them integrated faster than you can say "integrated." Integrations are a tricky business. Companies can either choose to build each one individually on their own, or they can seek out an expert to do it for them. We fall into the latter category. Why learn on the job (and run the risk of hurting your customers as a result) when you can partner with a firm that does what you need for a living?
"Empowering companies to get the most out of their business systems has always been our goal. By connecting QuotaFactory users to multiple prospecting data sources of their choice – through the Bedrock Data platform – sales professionals will gain an unfair advantage by having real-time access to critical sales and marketing data." - John Marcus, CEO of Bedrock Data
Keep your eyes peeled for a new announcement everyday until this time next week. I’m extremely proud of what this team has created. They’ve done it the right way and we’ve selected the best partners to help us make our vision a reality. To Bedrock Data, and the new partners we will be revealing this week I send a sincere “thanks.” We have core values that we live by at QuotaFactory. First, respect everyone you interact with daily. Next, engage in a manner that always ensures the person you are communicating with leaves them better than they were before. Finally, perform in your job. Hit your targets. Get it done. Our partners are most certainly “R.E.P.” shops. We are thrilled to be adding their expertise and incredible products to our QuotaFactory platform to create the ultimate Sales Development Hub.