Revamping Your Email Marketing Strategy for 2017 – Part 1

Over 200 billion emails are sent each day[1]. 200 BILLION – a day! Think about how many emails you get in a 24 hour period. Now think about how many you just automatically delete without reading. Probably way more than you are actually skimming, right? So what will set your email marketing strategy apart for your company?

Segment Your List

You want engaged subscribers but your messages need to matter to the recipient. If you are trying to promote an e-learning event that you are hosting for Marketing Directors then why would you send to the entire organization including HR Managers? If you don’t know how to segment your subscriber list then your answer lies within your Customer Relationship Management (CRM) tool and how you classify, cleanse, and import your prospect and client data. More on that in another blog post!

Personalize Your Messages

After you segment your list you want to make sure that you are personalizing your messages. Personalized emails deliver six times better results than ones that are sent to ‘Dear Valued Customer’ rather than ‘Dear Timothy’[2]. Using someone’s first name in the subject line is a great way to get someone to open your emails. Catching someone’s attention just enough to get them to open your email is your goal – once they open it, use personalization again to keep them reading. Email marketing generates about $0.11 in revenue per email sent[3]. Of course this number is different for every industry and every company but there is revenue there, so maximize on it.

Mobile Friendly

Over 60% of all emails are read on a mobile device. You probably are reading emails first thing in the morning just to get caught up. While there are some fantastic email apps available, if your email doesn’t render well on a mobile device, there’s no app available that will make your email easier on the eyes.

Keep your subject lines short and personalized so that your message is clear on tiny screens. Be sure to test and view your email before you send and choose an email marketing provider that provides mobile versions of your email templates.

These simple steps will get you on the right path to improving your email marketing strategy for 2017 and beyond. Our next post will dig a little deeper into what else you can be doing to maximize your efforts.

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