It has been a time of information overload for many, and much of that overload includes a large number of poorly written emails. I can't even count how many emails I receive on a daily basis, let alone the ones that are sales-based and far from customized. Communication skills, relevance, and understanding context are key components of being successful in sales. However, it's eye-opening as to how few people try to strengthen their communication skills and messaging. Crafting relevant, timely, and personalized messaging is a crucial skill in creating a successful prospecting program. Whether you're on the phone having sales conversations, sending emails to try and get prospects on the phone, or for your personal brand as a sales and marketing professional - messaging matters!
Finding the Optimal Mix of Messaging Channels
Understanding how best to prospect using phone, email, and social together with an optimal cadence is important, but it's just as important to have clear, personalized, and meaningful messaging to drive your efforts forward. QuotaFactory takes crafting, testing, and optimizing messaging very seriously for that reason. As a result, we've created The Sales Development Messaging Toolkit, which focuses on messaging strategies for each channel (phone, email, and social) in order to generate more quality, sales-focused conversations.
Relevancy and Testing is Key
When you're hoping to communicate with someone, you're looking to have an interactive conversation and that won't happen if your messaging isn't spot on within your emails and in your voicemails. I could receive communication in my preferred format - say email - at an appropriate time during which I would open and read it - say around 7am. However, if it's a poorly written or irrelevant email, then it's not going to be a very fruitful attempt for the sender to get in touch with me, because I just deleted it.
As of June 2, 2016 MailChimp is noting that companies in the software and app industry are experiencing only a 2.36% click through rate on the emails they send. If you’re solely relying on email to prospect, then that’s a harsh number to choke down and further presses the need to test and optimize your messaging and email strategies. Understanding the importance of crafting, testing, and improving both your email and voicemails we took some of our high performing templates and created 10 Sales Email Templates to Revolutionize Your Messaging Strategy and 5 Sales Voicemail Templates to Radically Improve Your Inbound and Outbound Sales Strategy.
[Tweet "The perfect #sales voicemail should be between 20 - 30 seconds."]
[Tweet "The average sales person only makes 2 attempts to reach a prospect @SiriusDecisions"]
[Tweet "Personalized emails improve click-through rates by 14%, and conversion rates by 10% @aberdeengroup"]
[Tweet "63% of social sellers report an increase in sales revenue vs. 41% of non-social sellers"]
We have compiled all of our messaging templates onto one page for your convenience and to help our fellow sales development pros to increase the number of conversations they have on a daily basis. Check it out here.
P.S. If you’re using the word alligator in your email or voicemails, asking me for a “quick 10 minute phone call” in the first or second sentence, or tell me a major responsibility of mine must not matter to me because I haven’t responded to a poorly written email - take your fingers off the keyboard before sending another email and take a look at these guides!