Sales Wars

A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. They quickly turned to Sales Wars for sales development perspectives, tips, and stories to accelerate their sales and marketing forecast.

Resourceful Sales Development Tips

Jan. 29 Prospecting Strategies Sales Development

The line pulls snug. The reel starts to fly. You crank the reel, feeling the tug. It’s a big one. The adrenaline rushes over you, this could be...

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Going Above and Beyond With Your Email Marketing [Part 1]

Think back to the last time you sent an email, or even better, the last time you read one.

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How to Transition From a Lead-Based to an Account-Based Everything Approach

Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced...

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Who Should Own Sales Development: Sales or Marketing?

Why can't sales and marketing just get along?  It would be in everyone's best interest if we could all just sit down, sing Kumbaya, and share our peace pipe!

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Account-Based Sales Development Key Performance Indicators to Benchmark Success

The 5 KPIs that will provide structure for your daily ABSD strategy

When implementing and launching an account-based sales development strategy, there are a variety of key metrics that will need to be reviewed and altered if you have previously...

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Results Are In! 2016 Sales and Marketing Benchmark Study

During the month of April, QuotaFactory and The Marketing Advisory Network set out to survey the sales and marketing landscape to benchmark how far collaboration has come between the two departments and ultimately how aligned the two departments are...

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The Right Sales Messaging Templates Will Boost Your Sales Team’s Connect Rate

It has been a time of information overload for many, and much of that overload includes a large number of poorly written emails. I can't even count how many emails I receive on a daily basis, let alone the ones that are sales-based and far from...

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5 Digital Must-Dos to Align B2B Sales & Marketing for Better Business in 2016 [Infographic]

Sales Wars is pleased to bring you a guest blog post from Sales Jedi Michael Del Gigante, President and Creative Director of MDG Advertising.

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Marketing and Sales Technology Can’t Make Data-Backed Decisions Without You

The word "data" is everywhere.

In today's sales and marketing world I cannot tell you how many times a day I read the words "data-driven," "big data," "best-in-class analytics," "data backed decisions," and more data and analytical terms positioned...

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