Sales Wars

A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. They quickly turned to Sales Wars for sales development perspectives, tips, and stories to accelerate their sales and marketing forecast.

Resourceful Sales Development Tips

Jan. 29 Prospecting Strategies Sales Development

The line pulls snug. The reel starts to fly. You crank the reel, feeling the tug. It’s a big one. The adrenaline rushes over you, this could be...

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Revamping Your Email Marketing Strategy for 2017 – Part 2

In our previous post we discussed the basics for giving your email marketing strategy a makeover this year.

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Revamping Your Email Marketing Strategy for 2017 – Part 1

Over 200 billion emails are sent each day[1]. 200 BILLION – a day! Think about how many emails you get in a 24 hour period. Now think about how many you just automatically delete without reading. Probably way more than you are actually skimming,...

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Going Above and Beyond With Your Email Marketing [Part 2]

Previously on Sales Wars: Part 1 of our two part series "Going Above and Beyond With Your Email Marketing" emphasized the importance of personalizing and maximizing one's email marketing strategy. This week—sales Jedi Matt Banner returns to share...

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Going Above and Beyond With Your Email Marketing [Part 1]

Think back to the last time you sent an email, or even better, the last time you read one.

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How to Transition From a Lead-Based to an Account-Based Everything Approach

Transitioning from a lead-based marketing strategy to an account-based approach makes good business sense, but that doesn’t mean it’s going to be easy! A successful transition not only requires good planning and resources, but also an experienced...

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Summer Vacation Mode? How to Achieve Sales Success Before and After Vacation

As the temperature continues to rise, schools let out for the summer, and family vacations begin, it is essential that salespeople prepare in advance for any time off they plan to take.

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Launching Your Account-Based Sales Development Strategy [eBook Part II]

Since launching our Account-Based Sales Development Playbook for Revenue-Driven Teams Part I with PersistIQ, we’ve received an overwhelming amount of feedback regarding the various stages that other sales and marketing professionals are at in...

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